1 day ago · Descriptive essay topics for 3rd grade expository essay on hiv/aids in nigeria, the role of education in national development essay, curriculum vitae essay format expository essay on hiv/aids in nigeria, wars conflicts and terrorism essay, case study in customer service is concept nationalism the you cannot of the essay What eat essay the is of 1 day ago · How to add a citation in an essay, research paper about death penalty pdf essay concept Informative speech essay about holiday at beach spm speech concept Informative essay english essay topics for class 12th, cpc case study test cost. Dr mengele essay, health and cleanliness essay in hindi Feb 04, · Example of a Product Concept Statement. A product concept statement is like a lighthouse for ships sailing through the night, writes University of Kansas professor Andrea Herstowski-Wertzberger
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Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement provides a design team with an understanding of what they are out to accomplish with their efforts. It can also provide guidance to other departments, concept essay, including sales and marketing, after the product has been developed and is ready to go to market.
A product concept statement, sometimes referred to as concept essay a "concept statement" represents the vision that a business owner and his design team has for a product or service. It describes the product or service, explains its purpose and considers the consumer demographics that the concept essay is market toward.
Product concept statements don't have to be long, but they should identify not only the features of the product or service, but also of the potential problems or concerns the product or service can address and solve. The statement should also consider who is most likely to be a consumer of the business' offerings.
Just as a business mission statement provides ongoing guidance as a company grows and develops over time, a concept statement can help keep a development team on track through the creation and testing process.
Without a clear statement, it is easy for team members to overlook genuine flaws, as well as overlooking some less-obvious positive features of the service or product, during concept essay or testing. Business owners and managers should schedule enough time, and the right employees, for statement preparation.
Multiple drafts can allow everyone involved in development to review the text and provide input. Product concept statements concept essay have to be long. In fact, they shouldn't be. Specifics can be hashed out in other reports.
The product concept statement should be easy to read and understand, allowing a team to move forward with the same goals and vision. Here is an example of a product concept statement for a company that is introducing a new in-cup tea brewing system:. Many people enjoy drinking tea, but are concerned about the environmental impact of discarding teabags, some of which are made from bleached paper or contain non-biodegradable materials. In addition, a more sophisticated generation of tea lovers is attracted concept essay loose-leaf tea, which concept essay often considered to be of higher quality than the leaves used in bags.
The trouble is that preparing loose-leaf tea is often time consuming and requires special equipment. Traditionally, strainers containing tea leaves have been concept essay over cups with hot water being poured over the leaves. During infusion, the strainer is kept in the cup, which must then be removed from the cup, and hot tea often drips on the surface of the drinker's table or desk.
After the consumer drinks the tea, the tea drinker often discovers that she needs to wash the cup, concept essay, the strainer, and the surface upon which she has been enjoying her beverage. The Tea-in-One solution combines a tea mug and strainer into one product. The mug is ceramic, while the strainer is made from silicone, so that the product is dishwasher and microwave safe. The mug has a lid that can be removed and turned into a resting spot for a strainer.
The lid is concave, providing ample space for concept essay liquid. To keep the tea hot, the mug is double walled, concept essay, providing insulation that allows the drinker to enjoy his tea at a leisurely pace. The Tea-in-One comes in concept essay range of 12 colors and concept essay, and is marketed toward adults, primarily toward women, who enjoy drinking tea at home or at work. Product concept statements are often internal documents, but they don't have to be.
Companies that are seeking investors or manufacturing partners, can make use of product concept statements to attract and gauge interest, concept essay. Lainie Petersen is a full-time freelance writer living in Chicago, concept essay.
She has written on part-time, full-time and freelance employment for a variety of online and offline publications. She holds a master's degree in library and information science from Dominican University. By Lainie Petersen Updated February 04, How to Get Employees to Voice Their Concept essay Direct Cost Vs.
Concept essay Product concept statements don't have to be long. References ClearSeaResearch, concept essay. com: How To Do Better Concept Testing? Start With Better Concepts SCORE.
org: Why Every Startup Needs a Business Concept Statement IDEC, concept essay. org: Nailing the Creative Concept Statement Guardian. com: Most UK teabags not fully biodegradeable, research reveals News, concept essay.
au: Are teabags ruining the environment? Related Articles.
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